SNAP Summit Agenda
Tentative Agenda
Below is the tentative schedule for SNAP Summit 2008. Click here to jump to the workshops.
| Times | Main Stage |
|---|---|
| Morning: Attracting, Retaining, Measuring, and Understanding Your Users. | |
| 8:00 | Doors Open |
| 9:15 | Opening Remarks: Being a Founder Today
|
| 9:30 | What is Critical User Mass and How Do You Get There?
|
| 10:30 | Building on the Open Identity Stack: How to Power Your Site with the Social Web
The web is becoming an increasingly open and social place. The rise of standards such as OpenID, OAuth, OpenSocial, and the proliferation of microformats provide developers with robust tools to power social functionality. Now you don't have to reinvent the wheel or start from scratch when building a site or are looking to provide new features. You can not only utilize existing social platforms through initiatives like MySpace Data Availability, Facebook Connect, and Google Friend Connect, but also tap into the wealth of semantic information already out there. It is important to understand this new distributed landscape and plan intelligently so that you can best leverage these new open building blocks and participate in the ecosystem. |
| 11:00 | Break |
| 11:30 | User Metrics and Why They Matter
As a developer, you might have an audience that advertisers would pay good money to reach, but not even know it. Today's capabilities for measuring the audiences of applications or social sites go further than ever before. Analytics companies can tell you that a guy who just spent 10 minutes with your application is a Laker fan, lives in Hermosa Beach, likes Jack Johnson and has seen the latest Batman movie. The more data you have the more targeted you can be, the more the big brands will want to advertise with you. Sometrics founder Ian Swanson will discuss how developers can use available metrics data to attract advertisers and increase revenue. |
| 12:00 | Incentivize and Monetize Social Traffic with Virtual Currency
While traditional advertising continues to languish with social media, virtual currency has surfaced as the most effective way for developers to both engage and monetize their traffic. What is virtual currency, and how do you create a virtual economy within your application or web site? How can you use virtual currency to deepen user engagement, increase stickiness and generate more pageviews? Offerpal Media's CEO, Anu Shukla, answers these questions and more in this presentation on the best practices for developing a virtual currency and converting it into real revenues. |
| 12:30 | Lunch |
| Afternoon: Increasing, Monetizing, and Finding Success through Your Users | |
| 1:30 |
Yahoo!'s "Open Strategy" (Y!OS) provides developers, publishers and advertisers with unprecedented access to Yahoo!'s global audience and traffic. Cody Simms, will introduce you to Y!OS and the next generation of tools that help developers engage with Yahoo!'s massive audience like never before. |
| 1:45 | User: Action! Leading users to action through design
There’s something that takes that extra step, that goes beyond user interface (form) and user experience (function)... And it is that moment that each company with online presence wants its target user to reach: the click-moment. Whether it is to donate, buy, sign up or send, it is that decision-making-second, right before the user takes action, that will change their state of mind, their mood, they way they feel based on the action that was just taken. Design elements are key in accomplishing this. The right color choice will get you a new customer, and the wrong one can make you lose a potential investor. You need to show you know not just your product or service, but also your audience. Making them feel good about taking action takes you a long ways. |
| 2:15 | How To Monetize User Generated Content
|
| 3:15 | Applications for the Masses by the Masses: Why Engineers Are an Endangered Species
Traditional development techniques simply can't keep up with current rise in disposable applications, applications so quick and easy to write that they are cheaper to throw away than to maintain. This session describes how a new paradigm of application development has arisen, in which hordes of 16-year-olds are in charge and traditional software engineers are overwhelmed by the flood of applications created by tech-savvy novices. It also examines the roles of high technology versus technology for the masses and shows that they are actually complementary and a boon to engineers and non-engineers alike. |
| 3:45 | Break |
| 4:00 | Measuring Success in the Social Web
Social gaming is making digital gaming accessible to the mass market for the first time. Social gaming has evolved from the Nintendo Wii to Facebook and now to the iPhone. This session describes how social gaming is evolving with improved user experience, better production quality and more social utility. This session will also examine new frontiers including Yahoo, MSN, Google, China and the iPhone. |
| 4:30 | The Future of the Facebook Platform and Facebook Connect
|
| 5:00 | Closing Remarks |
Workshops
| Times | Workshop |
|---|---|
| 10:30-12:30 | Demos
|
| 10:30-12:30 | Demos
|
| 1:30-2:15pm | OfferPal: Monetize Your App with Virtual Currency Julie Craft , Offerpal Media; Nichalas Talarico, Sibblingz, Inc.Through the case study of Make a Baby, the popular Facebook application developed by Sibblingz, Inc., we look at ways of monetizing social traffic through virtual currency. Includes an examination of how game dynamics, user motivations and social interactions combine to help you create a virtual economy that deepens user engagement and makes your app more viral while also generating revenue. |
| 2:30-3:30pm | Yahoo! |
| 4:00-5:00pm | Zembly Lab Justin BolterIn the zembly hands-on lab, you will learn how to build social applications. zembly allows users to easily create and host social applications of all shapes and sizes, targeting the most popular social platforms on the web. Using zembly, you can easily and instantly create social applications using only your browser, participate and collaborate with others, use the richness of popular web APIs, and publish your social applications to multiple social platforms with a single click. In the first half of this hands-on lab, you will learn how to build services and widgets that make up a social application. In the latter part of the lab, you will learn how to build and publish Facebook applications step by step. |
